Clifton Allen Larson had an identity problem. You wouldn’t know they are the eighth largest accounting and consulting firm in the world. As CLA, they offer a wide range of financial services in specialized sectors with an exclusive balance of EQ and IQ. Their people-oriented approach sets them apart in a world of sterile spreadsheets. Now, they needed a brand to match their methodology. We leveraged a longtime but underutilized brand hallmark (The CLA bicycle) and set it free to roam the globe and help CLA’s clients get to their own custom destinations.

The American Advertising Federation was looking for a unique and memorable way to entice entries and attendees at its annual Addy awards. Did you know you might have a smaller, more feral version of yourself inside of you? It's your creative ego, it's hangry, and there's nothing better at satisfying its ravenous hunger than your very own Addy award.

The campaign combined video, print, social and digital elements in a savory stew.

ADDYS GOLD Campaign
ADDYS GOLD Copywriting

What happens when you need to sell consumers on the difference between a natural-feeling circular motion knee replacement versus the awkward-feeling oval motion of most traditional knee replacements?

You create a world of ovals that looks and acts differently than the natural world of circles people are used to — without CGI. 

You also rebrand a product known as "Triathlon" (but has nothing to do with athletic prowess) as the more friendly and apt-sounding GetAroundKnee for leading device manufacturer Stryker.

CANNES SILVER LION
Integrated Campaign
CLIO BRONZE Television
MANNY AWARDS
Best Consumer Campaign
ADDYS GOLD & JUDGE’S CHOICE
TV Campaign

How to freshen up an iconic but-slightly-stodgy American dining brand like Bob Evans? Get down on the farm, of course, with a fun approach that goes beyond the old ham and eggs.

The National Horse Racing Museum in Saratoga Springs, New York was looking to expand their physical space with dynamic new content and attractions. This presentation booklet helped them visualize the possibilities beyond their expectations.

New attractions included a Theater-in-the-Oval experience that put viewers right in the middle of a 360-degree heart-stopping pulse-pounding race, an interactive Hall of Fame, design-your-own-silks smart mirrors, a first-ever Virtual Reality Riding Experience, and a host of quick-witted animatronic jockeys ready to spar with visitors in Jockey Talk.

People struggling with depression and related conditions can end up on a constant carousel of medicines that don't or won't work. GeneSight helps end the trial-and-error madness by telling doctors how different medications work with patients' unique genetic makeups. GeneSight lets your DNA speak — and it's got a lot to say.

Mix Talent was looking to build a brand no one in the healthcare talent space had ever seen before. They realized that while you tend to hire one person at a time, it’s the cultural ‘mix’ of your talent that really matters at an organizational level. So, we build a brand that reflects that promise! One that’s instantly intriguing, fun and accessible, like the people that run the company. A true mix of work — logo design to brand standards to a website to social media marketing and advertising.

When Safelite was ready to launch a new series of their own branded specialty glass cleaning and protection products, we responded with a wide range of possible solutions from print to A/R to gaming to showcase the clear difference the new products provided.

Often, treatment for MS can be worse than having the actual disease. Biogen's Tecfidera, an easier-to-take pill is designed to attack MS and not, well, "Me."  

The campaign includes character development, print materials, video storytelling and digital for the most successful MS drug launch in Biogen history.

Mr. Hyperosmolarity is a sophisticated personification of the condition. He lives and breathes all things salty, dry, and uncomfortable. He loves to cause trouble in the eye, bring “expert” misery with his condition, and take advantage of doctors underestimating him. Only TearLab technology can help ophthalmologists defy the horrible Mr. H.

CANNES LION SHORTLIST
ADDYS SILVER Trade Show Campaign
ADDYS SILVER A/V Sales Presentation
ADDYS SILVER Integrated Campaign

Covidien's launch of Exalgo signaled a new promise for those experiencing chronic pain. As a once-daily pain medication, Exalgo works for 24 hours, and thus, keeps pain waiting. A ... long ... time.

Humans need more than instructions. Or orders. Or rules. That’s why it’s time to change the conversation. To acknowledge human imperfection and embrace it. And to speak a language healthcare hasn’t spoken in years. We speak that language.

Brand Re-launch for GSW.

ADDY SILVER

We learned that all the hard work, dedication, and sacrifice it takes to reach the creative pinnacle and win an ADDY is worth it. All the relationships destroyed through blind focus, determination, and long hours away—worth it. The physical toll levied by sleep deprivation, Chinese takeout, and alcoholic beverages—worth it. Tonight, thanks to countless billable hours beneath fluorescent office lighting, you are a bronzed god or goddess of creativity. 

ADDY GOLD WINNER Integrated Campaign

A virus you would actually want to get? That's the Holidemic, an integrated digital campaign for GSW Advertising featuring real-time virus tracking, video news updates, a companion Twitter feed, downloadable content and a full quotient of holiday cheer.

See more at holidemic.com

2013 ADDY BEST IN SHOW

That's Swedish for how you'll feel when you win a CLIO Healthcare Award. Coincidently, it's also the name of a rather sweet doctor who specializes in helping creatives deal with newfound fame, glory, and the overall "weight" of the CLIO Healthcare Award. 

Only the Progility Linear Cutter from Johnson & Johnson Medical Devices makes surgeon's jobs easier and more efficient by coming 'fully prepared' for work. So what better way to tell that story than by comparing it to notoriously prepped and outfitted real-world rivals?

Print and collateral campaign.

With Lilly’s Humalog products and services for diabetes, it's as if their doctors can be there with your patient every step of the way, even when they clearly can't be. 

Print and collateral campaign.

Even the most successful surgery is still at risk when post-operative nausea can follow your patients home. This campaign, featuring the online un-amusement park Woozyworld helped bring more awareness to preventing PONV.  

It's not easy to demonstrate the amazing security one gets from the using Ligamax 5 clip applier (since it happens inside the body) so slightly more dramatic license was applied. 

Print campaign for the Ligamax 5 from Johnson & Johnson Medical Devices

Big League Baseball School was looking for a unique way to attract new customers for an expanded offering (from private instructions to camps and clinics.) What better way to do that than highlight what 'little leaguers' are already proficient at?  

Flat-track roller derby, while awesome, is not the most well-known sport. An energetic new logo fed a non-traditional campaign to attract new fans to watch the Ohio Roller Girls in rough-and-tumble action.